Even Good Teams Have Bad Sprints.
Nobody Wants a Bad Year.
When execution slips, we help SaaS teams find the real friction, fix what’s stalling growth, and move again—fast and focused.
We've Led Teams Under Pressure, and we Know What Breaks Them.
We built The Helderberg Group for one reason:
Hardworking SaaS teams with solid strategy but stalled execution.
We're not career consultants. We're operators who've built teams, shipped product, and navigated the messy middle where product, engineering, and stakeholders collide.
No theory. No fluff. Just clarity, trust, and results.
Beon de Nood
Helderberg Group CEO
A Message From Our Founder
I know what pressure feels like.
I've led product and engineering teams when budgets were tight, metrics were flat, and expectations stayed sky-high.
Great teams don't stall because they stop caring. They stall when friction builds faster than they can clear it until momentum quietly disappears.
I started The Helderberg Group to help leaders catch those signals early, clear the blocks, and get their teams moving with real purpose again.
The Hidden Friction Killing Momentum
You can feel the drag but until you name it, you can't fix it.
Here's where SaaS teams most often get stuck:
Output Without Outcomes
Your team ships features on schedule. Sprint velocity is high! But activation, traction, and revenue stay flat.
You're busy, but the business isn't moving.
Alignment Without Action
Strategy decks look solid. Sprint boards look full. But product, engineering, and leadership aren't truly aligned.
Misalignment is causing missed opportunities.
Activity Without Trust
Without real trust across teams & stakeholders, hesitation grows. Leaders step in. Teams start to get quiet.
Momentum stalls and morale slowly drains away.
The Forces That Stall or Save Execution
Execution doesn't fail because teams stop trying.
It fails when the forces that move outcomes (alignment, trust, clarity) start to break down quietly, behind the scenes.
We look for these forces first, because they decide whether a team builds real momentum—or stalls when it matters most.
Outcomes
Focus teams on work that drives business growth. Not just shipping features or chasing velocity. Clear priorities, real traction, measurable impact.
Collaboration
Break silos and align product, engineering, and leadership. Shared goals, faster decisions, stronger execution across every layer of the team.
Trust
Build real autonomy and ownership inside teams. Decisive paths to action replace hesitation, bottlenecks, and endless stakeholder overreach.
Agility
Help teams pivot fast without drowning in frameworks. Speed, adaptability, and delivery stay tied to clear purpose, not just process.
Navigation
Connect daily execution to long-term strategy. Every sprint, meeting, and roadmap decision feeds the larger outcome without wasted momentum.
Empathy
Keep users and stakeholders at the center without losing focus. Strong teams balance human needs and business results at every step.
Fix the Friction. Build Momentum.
We work directly with product and engineering leaders to find critical friction points, restore true momentum, and reconnect execution to real business impact.
If your team is moving but not moving forward, let's fix it.
"Beon's approach fundamentally changed how we operated. Our teams moved faster, aligned better, and the business impact was obvious almost immediately."
- Ian Robertson, Full View Digital
"Beon excels at lifting teams up, making him an invaluable leader who can both guide technical teams and shape product direction."
- Leif Elliott, XES Software
Strategic Engagements That Drive Outcomes
Every engagement is built to move fast, target root execution issues, and rebuild the connection between daily work and business outcomes—without adding unnecessary complexity or noise.
Impact Diagnostic
A fast, focused diagnostic for teams sensing execution drag or lost alignment. Pinpoints critical gaps before they stall growth.
Execution Reset
A short-term intervention to free up team capacity, streamline delivery, and rebuild lean, high-momentum execution habits.
Embedded Advisor
Ongoing strategic guidance and execution feedback. Tight cycles of support designed to keep leaders and teams moving toward outcomes.
Strategic Intervention
High-stakes support for product and engineering teams under pressure. Rapid recovery plans, leadership support, and execution recalibration.
How We Drive Results
What to Expect When We Work Together
We move fast to find the real friction, fix what's stalling execution, and rebuild momentum inside your product and engineering teams. No bloat. No extra layers. Just outcomes, delivered with precision.
- 1
Signal Check
Fast diagnostic work to pinpoint where execution friction or drift is slowing momentum.
- 2
Precision Action Plan
A tactical, high-leverage plan targeting the moves that restore traction and impact quickly.
- 3
Targeted Support
Focused hands-on guidance to clear blocks and sharpen execution, depending on the engagement.
- 4
Outcome Tracking
For extended engagements, we track traction and tune actions continuously to keep momentum growing.
Ready to accelerate your team's execution?
Start Your DiagnosticStraight Answers About Our Engagements
We believe clarity builds trust. Here are answers to the most common questions we receive about working with us. If you need more details, we're happy to connect directly.
Still Have Questions? Let’s Talk.
Not every team fits a playbook. If you're unsure whether this is the right fit, or you just want to talk it through, we're happy to connect.
Schedule a Leadership Discovery Call
This 30-minute call is for product and engineering leaders exploring serious support for execution challenges.
Expect a sharp, no-pressure conversation to evaluate strategic fit, scope, and next steps.
What You Can Expect
Explore Strategic Fit
We’ll discuss your team’s current friction points and determine whether our approach aligns with your goals, culture, and execution stage.
Understand the Engagement Model
We’ll walk through how our work is structured, what a typical engagement looks like, and how we integrate alongside your existing rhythms—not disrupt them.
Define Scope and Focus Areas
We’ll identify high-leverage opportunities, clarify the most effective engagement path, and outline potential next steps.
Decide with Clarity
You’ll leave with clear insight, no pitch—just straightforward input to help you make the right call for your team and timing.
Connect With Our Team
Whether you’re exploring a potential engagement or just want to talk through where your team is stuck, we’re here to help. No pressure, just a direct conversation with someone who understands product and engineering friction.
Contact Information
Email Address
Business Hours
Monday - Friday: 9am - 5pm EST
Weekends: Closed